BAESHA - Your Life, Style & Taste Aggregate
Our focus is on the transformative power of color, fragrance, pattern, and texture:
• Colour is a language of emotion and heritage, drawing from the bold hues of African landscapes and the subtle, natural tones of the British countryside.
• Fragrance is a memory, a connection to the soul, inspired by the botanicals and rituals that ground African traditions in well-being and the refreshing essence of the North East coastline.
• Pattern is history reimagined, blending the rhythmic geometry of African textiles with the timeless motifs of British design.
• Texture is the essence of touch, inviting engagement with materials that tell stories of handcraft, nature, and culture.
Through these elements, BAESHA seeks to reshape how Black, British, and African cultures are perceived in art and design, offering a progressive, inclusive lens for a global audience.
This vision fuels not only our products but also our collaborations with artists, museums, and craftspeople. It informs our workspaces and our interactions, creating a design ethos that inspires balance, authenticity, and forward-thinking representation.
We aim to shift perspectives, not just through the beauty of what we create but through the conversations we start—ensuring that the fusion of cultures is seen, celebrated, and woven into the fabric of modern design.
Proudly based in the North East our brand draws its essence from a profound admiration for colour, fragrance, pattern and texture, all interwoven with a keen appreciation for global style, its aesthetics and the power of storytelling.