PatternHouse

BAESHA’s studio-store is a living showroom where design, story, and culture meet. Behind a speakeasy-style entrance, PatternHouse unfolds as a space for discovery: walls washed in chartreuse, shelves lined with textiles, candles, soaps, and objects that carry both beauty and meaning.

It’s more than retail. PatternHouse is where our research and storytelling become tactile, every cushion, vase, and fragrance linked to its cultural narrative through StoryToken. A place designed for arrival, where the local and the global, the historic and the modern, flow together.

Why PatternHouse?

We call it PatternHouse because patterns are more than decoration they’re cultural codes. They carry memory, story, and rhythm across generations. By bringing them together under one roof, PatternHouse becomes a home for these signals: colour, texture, fragrance, and form.

It’s not just a store; it’s a house built from patterns, where British, Black, African, Japanese, and global influences come together. A space of belonging and discovery, designed for arrival.