Method

Our Cultural Intelligence Framework

METHOD is our proprietary framework for cultural intelligence, a system that connects design, psychology, and storytelling to help people and organisations work with culture more responsibly and imaginatively.

Rooted in psychotherapy and design thinking, METHOD gives us the tools to decode how colour, pattern, texture, and form shape perception, memory, and belonging. It’s not just a method it’s a way of restoring nuance where culture has been flattened, and of building futures where fusion doesn’t mean dilution.

Through METHOD, we create strategies, spaces, and products that honour origin while inviting innovation. It underpins everything we do at BAESHA from research and policy, to design and retail, ensuring that each idea is designed for arrival: grounded in history, alive in the present, and open to the future.