Dzinu by BAESHA

DZINU is the cultural intelligence layer within the BAESHA ecosystem.

It helps organisations understand how people experience environments and how design shapes how we feel and relate to one another. While many systems measure what people say, DZINU focuses on how people respond bringing together research, observation, and applied design thinking to inform more thoughtful decisions about spaces, products, and experiences.

Working alongside BAESHA’s applied design practice, DZINU connects insight with real-world implementation across retail, hospitality, workplaces, public environments, and cultural institutions.

Share your sensory story to help map how culture and emotion are experienced through the senses. Share Your Cultural Signal Here