Dzinu by BAESHA

Dzinu is BAESHA’s digitall intelligence platform, a place where;colour, fragrance, pattern and texture/shape are decoded into stories, data, and insight. It connects heritage to innovation, giving brands, institutions, and communities the tools to fuse culture with commerce and open markets others can’t see.

We’re exploring how colour, pattern, fragrance, and texture shape the way we feel, connect, and belong.

Take a few minutes to share your own sensory story every response helps map how culture and emotion intertwine through the senses. Share you Cultural Signal here

By linking physical goods with digital provenance through StoryToken, Dzinu restores value to overlooked narratives and builds new pathways for representation, creativity, and global connection.