Dzinu by BAESHA

DZINU is BAESHA’s cultural intelligence platform, a space where colour, pattern, fragrance and texture/shape transform into stories and insights. It connects heritage with innovation, helping people communities and organisations understand culture through emotional and sensory experiences rather than demographic assumptions.

Every response, whether rooted in a local moment, regional memory or global influence, holds value. Local signals reveal texture while regional signals show pattern and global signals trace wider currents. Together they create a multi-layered map of cultural movement that uncovers the emotional and cultural currents beneath everyday life the subtle shifts that shape identity, belonging and connection.

Take a few minutes to share your own sensory story every response helps map how culture and emotion intertwine through the senses. Share you Cultural Signal here

By linking physical goods with digital provenance through StoryToken, Dzinu restores value to overlooked narratives and builds new pathways for representation, creativity, and global connection.