Dzinu by BAESHA

DZINU is the cultural intelligence layer within the BAESHA ecosystem.

It helps organisations understand how people experience environments, and how design shapes the way we feel, respond and relate to one another.

While many systems measure what people say, DZINU focuses on how people respond. It brings together research, observation and applied design thinking to support better decisions about spaces, products and experiences.

Working alongside BAESHA’s applied design practice, DZINU connects insight with real-world implementation across retail, hospitality, workplaces, public environments and cultural institutions.

Through DZINU, BAESHA explores how culture and emotion are experienced through the senses through colour, pattern, texture, form, fragrance, atmosphere and service.

Share your sensory story to help map how culture and emotion are experienced through the senses.  Share Your Cultural Signal Here