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BAESHA is a lifestyle aggregate with fusion culture, sensory storytelling, and design.

Founded by Solomon, BAESHA creates handmade, collected, and curated pieces that bring colour, fragrance, texture, and meaning into your home and living spaces. Whether it's a candle, a piece of fabric, or a carefully selected object, each item is part of a wider story—one that celebrates British, Black, African and global heritage through craft and culture.

Solomon’s journey is what makes BAESHA so distinctive. With a background in psychotherapeutic therapies, he brings a deep emotional intelligence to the way we design and live with objects. His earlier career in luxury retail and fine dining working with some of the UK’s most respected and admired brands shaped his dedication to detail, storytelling, and guest experience. Now, he combines all of this to craft a brand that is both emotionally resonant and aesthetically refined.

At BAESHA, we believe that beauty isn’t just what you see it’s what you feel. That home is a space of ritual, memory, and balance, and that design can be a quiet form of healing and self-expression.

Our Values:

  • Craftsmanship with soul, made slowly and responsibly

  • Cultural storytelling that honours roots, reclaims narratives, and invites dialogue

  • Emotional depth, informed by psychological insight and lived experience

  • Integrity, choosing connection, community, and care over trend and noise

More than a brand, BAESHA is a perspective on how we live, how we share culture, and how we create beauty that truly belongs.