I started BAESHA to create a brand that would reflect the different careers I've worked in over 20 year. I felt they had a lot more in common than people might realise.
I've worked in retail, hospitality and as a psychotherapeutic counsellor. They all add something different to what I'd like this brand to offer and what I want it to stand for. At the beginning of 2020, I felt it was time to put my experiences to good use- from working in London's fine-dining restaurants and then with a large technology manufacturer/retailer to supporting social and emotional development of children and young people from a range of social and economical backgrounds. I was ready to step out and work for myself, to see what I could give more of to others.
2020 presented us all with a lot of changes around the world. We all had an usual amount of time for self-reflection. I know I did my share and this gave me space to follow new passions and a chance to do something bold and new and discover 'a new way of doing things.'
BAESHA is a name given to me by my mother who died in 2004. It is a name in the language of the Ewe people from South Eastern Ghana, where my family has its roots.